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Legends in marketing. Yoram (Jerry) Wind/ series editor, Jagdish N. Sheth ; volume editor, David J. Reibstein.

Contributor(s): Sheth, Jagdish N., ed | Reibstein, David J., ed | Day, George S., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2014Description: 8 v. (xxx, 474 p.) : ill. ; 25 cmISBN: 9788132110033Subject(s): Marketing | Marketing research | Consumer behavior DDC classification: 658.8

Contents:

Volume 4: Marketing Strategy Volume Introduction: Marketing Strategy-The Contributions of Jerry Wind to Our Understanding of Marketing Strategy - David J. Reibstein Portfolio Analysis and StrategyPlanning Product Line Strategy: A Matrix Approach (with Henry J. Claycamp)Stochastic Dominance Rules for Product Portfolio Analysis (with Vijay Mahajan and John W. Bradford)Marketing Applications of the Analytic Hierarchy Process (with Thomas L. Saaty)Product Portfolio Analysis and DecisionsThe Product Planning SystemProduct Planning and the Changing EnvironmentMarketing Strategy Analysis Marketing and Business StrategyMarketing and the Other Business FunctionsMarketing and Corporate StrategyMarketing Strategy: New Directions for Theory and Research (with Thomas S. Robertson)Preemptive StrategiesCustomerization: The Next Revolution in Mass Customization (with Arvind Rangaswamy)Marketing as an Engine of Business Growth: A Cross-Functional PerspectiveEmpirical Generalizations in Marketing (with Frank M. Bass)Marketing Strategy Models (with Gary L. Lilien) The Future of MarketingConvergence Marketing (with Vijay Mahajan)Challenging the Mental Models of MarketingThe Network Imperative: Community or Contagion? (with Paul Kleindorfer) International MarketingComparative Methodology and Marketing Theory (with Susan Douglas)Old-Line Manufacturing Needs Better Marketing Perspectives of Other ScholarsJerry Wind's Contributions To Marketing Strategy - George S. DayJerry Wind's Contributions to Empirical Generalizations in Marketing - Dominique M HanssensJerry Wind: The Tale of a Marketing Strategy Legend - Christine MoormanDavid Reibstein Interviews Yoram 'Jerry' WindA conversation with Jerry Wind

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Holdings ( 1 )
Title notes ( 2 )
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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.4	Not For Loan		P41642

Total holds: 0

Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.

Volume 4: Marketing Strategy
Volume Introduction: Marketing Strategy-The Contributions of Jerry Wind to Our Understanding of Marketing Strategy - David J. Reibstein Portfolio Analysis and StrategyPlanning Product Line Strategy: A Matrix Approach (with Henry J. Claycamp)Stochastic Dominance Rules for Product Portfolio Analysis (with Vijay Mahajan and John W. Bradford)Marketing Applications of the Analytic Hierarchy Process (with Thomas L. Saaty)Product Portfolio Analysis and DecisionsThe Product Planning SystemProduct Planning and the Changing EnvironmentMarketing Strategy Analysis Marketing and Business StrategyMarketing and the Other Business FunctionsMarketing and Corporate StrategyMarketing Strategy: New Directions for Theory and Research (with Thomas S. Robertson)Preemptive StrategiesCustomerization: The Next Revolution in Mass Customization (with Arvind Rangaswamy)Marketing as an Engine of Business Growth: A Cross-Functional PerspectiveEmpirical Generalizations in Marketing (with Frank M. Bass)Marketing Strategy Models (with Gary L. Lilien) The Future of MarketingConvergence Marketing (with Vijay Mahajan)Challenging the Mental Models of MarketingThe Network Imperative: Community or Contagion? (with Paul Kleindorfer) International MarketingComparative Methodology and Marketing Theory (with Susan Douglas)Old-Line Manufacturing Needs Better Marketing Perspectives of Other ScholarsJerry Wind's Contributions To Marketing Strategy - George S. DayJerry Wind's Contributions to Empirical Generalizations in Marketing - Dominique M HanssensJerry Wind: The Tale of a Marketing Strategy Legend - Christine MoormanDavid Reibstein Interviews Yoram 'Jerry' WindA conversation with Jerry Wind

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