Legends in marketing. Yoram (Jerry) Wind/ (Record no. 186628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing. Yoram (Jerry) Wind/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, David J. Reibstein. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 8 v. (xxx, 474 p.) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Volume 1. Organizational Buying Behavior --<br/>Volume 2. Consumer Behavior --<br/>Volume 3. Product and New Product Management --<br/>Volume 4. Marketing Strategy --<br/>Volume 5. Market Segmentation --<br/>Volume 6. Global Marketing --<br/>Volume 7. Marketing Research and Modeling --<br/>Volume 8. The Future of Marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume 4: Marketing Strategy<br/>Volume Introduction: Marketing Strategy-The Contributions of Jerry Wind to Our Understanding of Marketing Strategy - David J. Reibstein Portfolio Analysis and StrategyPlanning Product Line Strategy: A Matrix Approach (with Henry J. Claycamp)Stochastic Dominance Rules for Product Portfolio Analysis (with Vijay Mahajan and John W. Bradford)Marketing Applications of the Analytic Hierarchy Process (with Thomas L. Saaty)Product Portfolio Analysis and DecisionsThe Product Planning SystemProduct Planning and the Changing EnvironmentMarketing Strategy Analysis Marketing and Business StrategyMarketing and the Other Business FunctionsMarketing and Corporate StrategyMarketing Strategy: New Directions for Theory and Research (with Thomas S. Robertson)Preemptive StrategiesCustomerization: The Next Revolution in Mass Customization (with Arvind Rangaswamy)Marketing as an Engine of Business Growth: A Cross-Functional PerspectiveEmpirical Generalizations in Marketing (with Frank M. Bass)Marketing Strategy Models (with Gary L. Lilien) The Future of MarketingConvergence Marketing (with Vijay Mahajan)Challenging the Mental Models of MarketingThe Network Imperative: Community or Contagion? (with Paul Kleindorfer) International MarketingComparative Methodology and Marketing Theory (with Susan Douglas)Old-Line Manufacturing Needs Better Marketing Perspectives of Other ScholarsJerry Wind's Contributions To Marketing Strategy - George S. DayJerry Wind's Contributions to Empirical Generalizations in Marketing - Dominique M HanssensJerry Wind: The Tale of a Marketing Strategy Legend - Christine MoormanDavid Reibstein Interviews Yoram 'Jerry' WindA conversation with Jerry Wind |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reibstein, David J., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, George S., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.4 | 658.8 SHE/L | P41642 | 23/09/2022 | Reference Books |