Normal view MARC view ISBD view

Services marketing/ Govind Apte.

By: Apte, GovindMaterial type: Text

TextPublication details: New Delhi ; New York : Oxford University Press, 2004Description: xi, 440 p. : ill. 25 cmISBN: 0195667581Subject(s): Service industries -- India -- MarketingDDC classification: 381

Contents:

1. Services : characteristics and categories -- 2. Trends in service marketing -- 3. Consumer behaviour -- 4. Marketing mix elements for services -- 5. Product, promotion, price, and distribution -- 6. Role of people in services marketing -- 7. Physical evidence of a service -- 8. Service quality, measurement, and control -- 9. Demand and supply management -- 10. Marketing research in services marketing -- 11. Management of the services marketing effort -- 12. Service tax provisions --

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	381 APT/S (Browse shelf(Opens below))	Available		P18636

Total holds: 0

Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)

Previous								Next
Previous	380.14591 GEE/T The travel industry /	380.14591 GEE/T The travel industry/	381 AND/C Call centers and the global division of labor : a political economy of post-industrial employment and union organizing /	381 APT/S Services marketing/	381 APT/S Services marketing/	381 APT/S Services marketing/	381 BRO/M Marketing : the retro revolution /	Next

Includes index.

1. Services : characteristics and categories --
2. Trends in service marketing --
3. Consumer behaviour --
4. Marketing mix elements for services --
5. Product, promotion, price, and distribution --
6. Role of people in services marketing --
7. Physical evidence of a service --
8. Service quality, measurement, and control --
9. Demand and supply management --
10. Marketing research in services marketing --
11. Management of the services marketing effort --
12. Service tax provisions --

There are no comments on this title.

to post a comment.