Services marketing/ (Record no. 1805)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0195667581 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 |
| Item number | APT/S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Apte, Govind. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing/ |
| Statement of responsibility, etc. | Govind Apte. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 440 p. : |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Services : characteristics and categories --<br/>2. Trends in service marketing --<br/>3. Consumer behaviour --<br/>4. Marketing mix elements for services --<br/>5. Product, promotion, price, and distribution --<br/>6. Role of people in services marketing --<br/>7. Physical evidence of a service --<br/>8. Service quality, measurement, and control --<br/>9. Demand and supply management --<br/>10. Marketing research in services marketing --<br/>11. Management of the services marketing effort --<br/>12. Service tax provisions -- |
| 650 #0 - SUBJECT | |
| Keyword | Service industries |
| Geographic subdivision | India |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 01/06/2016 | 381 APT/S | P18636 | 10/07/2018 | 10/07/2018 | General Books |