Handbook of consumer psychology/ edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes
Material type: TextPublication details: New York: Lawrence Erlbaum Associates, c2008Description: xvi, 1273 pISBN: 9780805856033 (acid free paper)Subject(s): Marketing--Psychological aspects -- Advertising--Psychological aspects | Decision making -- Consumer behaviorDDC classification: 658.8342Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Central Library, Sikkim University Reference | Reference Collection | 658.8342 HAU/H (Browse shelf(Opens below)) | Not For Loan | P26578 |
Total holds: 0
Browsing Central Library, Sikkim University shelves, Shelving location: Reference, Collection: Reference Collection Close shelf browser (Hides shelf browser)
658.80092 SHE/L Legends in marketing: Kent B. Monroe/ | 658.816 ÖZA/O The Oxford handbook of pricing management/ | 658.8342 HAU/H Handbook of consumer psychology/ | 658.8342 HAU/H Handbook of consumer psychology/ | 658.84 KOT/I International marketing/ | 658.84 KOT/I International marketing/ | 658.84 KOT/I International marketing/ |
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