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Advertising and promotion: an integrated marketing communications perspective/ George E. Belch; Michael A. Belch

By: Belch, George EMaterial type: Text

TextPublication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010Edition: 7th edDescription: 1075 pISBN: 9780070144966Subject(s): Sales promotion | Advertising | Communication in marketingDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	659.1 BEL/A (Browse shelf(Opens below))	Checked out	08/02/2021	P18653

Total holds: 0

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