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Advertising and promotion: an integrated marketing communications perspective/

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective/ George E. Belch; Michael A. Belch - 7th ed. - New Delhi: Tata McGraw Hill Education Pvt. Ltd, 2010. - 1075 p.

ISBN: 9780070144966

Subjects--Topical Terms:
Sales promotion
Advertising
Communication in marketing

Dewey Class. No.: 659.1 / BEL/A

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