Advertising and promotion: an integrated marketing communications perspective/ George E. Belch, Michael A. Belch

By: George E. BelchContributor(s): Michael A. BelchMaterial type: TextTextPublication details: New Delhi: Tata McGraw Hill Education pvt. ltd, 2010Edition: 7th EdDescription: 1075 pISBN: 9780070144966Subject(s): Sales promotion | Advertising | Communication in marketingDDC classification: 659.1
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		659.1 BEL/A (Browse shelf(Opens below)) Available P18652
Total holds: 0

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