Advertising and promotion: an integrated marketing communications perspective/ (Record no. 163742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144966 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | George E. Belch |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective/ |
| Statement of responsibility, etc. | George E. Belch, Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education pvt. ltd, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1075 p. |
| 650 ## - SUBJECT | |
| Keyword | Sales promotion |
| 650 ## - SUBJECT | |
| Keyword | Advertising |
| 650 ## - SUBJECT | |
| Keyword | Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael A. Belch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 BEL/A | P18652 | 10/04/2023 | 03/03/2023 | General Books |