Marketing and consumer research in the public interest/ Ronald Paul Hill, editor.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage Publications, 1996Description: x, 230 p. : ill. ; 24 cmISBN: 0803971915 (pbk. : alk. paper); 0803971907 (cloth : alk. paper)Subject(s): Marketing research -- Social aspects | Advertising -- Social aspects | Public interestDDC classification: 658.83Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.83 HIL/M (Browse shelf(Opens below)) | Available | P18454 |
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658.83 BOY/M Marketing research/ | 658.83 CLO/E Essentials of marketing research/ | 658.83 DAT/M The marketing whitebook 2012-2013/ | 658.83 HIL/M Marketing and consumer research in the public interest/ | 658.83 MAL/F Fundamentals of marketing research. Vol. 1/ | 658.83 MAL/F Fundamentals of marketing research. Vol. 4/ | 658.83 MAL/F Fundamentals of marketing research. Vol. 3/ |
Includes bibliographical references and index.
PART ONE
Introduction - Ronald Paul Hill
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray
Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer
Toward the Development of Consumer Research in the Interest of Diverse Women
PART TWO
Introduction - Ronald Paul Hill
Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman
Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin
Marketing and the Poor - Linda F Alwitt
PART THREE
Introduction - Ronald Paul Hill
Social Criticisms of Target Marketing - Debra Jones Ringold
Process or Product?
Materialism, Desire, and Discontent - Marsha L Richins
Contributions of Idealized Advertising Images and Social Comparison
Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern
PART FOUR
Introduction - Ronald Paul Hill
Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer
Socialization, Addiction, and Public Policy Issues
Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan
Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty
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