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Marketing and consumer research in the public interest/ Ronald Paul Hill, editor. - Thousand Oaks, Calif. : Sage Publications, 1996. - x, 230 p. : ill. ; 24 cm.

Includes bibliographical references and index.

PART ONE
Introduction - Ronald Paul Hill
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray
Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer
Toward the Development of Consumer Research in the Interest of Diverse Women

PART TWO
Introduction - Ronald Paul Hill
Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman
Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin
Marketing and the Poor - Linda F Alwitt

PART THREE
Introduction - Ronald Paul Hill
Social Criticisms of Target Marketing - Debra Jones Ringold
Process or Product?
Materialism, Desire, and Discontent - Marsha L Richins
Contributions of Idealized Advertising Images and Social Comparison
Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern

PART FOUR
Introduction - Ronald Paul Hill
Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer
Socialization, Addiction, and Public Policy Issues
Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan
Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty

ISBN: 0803971915 (pbk. : alk. paper) 0803971907 (cloth : alk. paper)

Subjects--Topical Terms:
Marketing research--Social aspects.
Advertising--Social aspects.
Public interest.

Dewey Class. No.: 658.83 / HIL/M