Mass communication / living in a media world Ralph E. Hanson.
Material type: TextPublication details: Washington, DC : CQ Press, 2011Edition: 3rd edDescription: xxxiii, 660 pISBN: 9781604266009 (pbk. : alk. paper)DDC classification: 302.23Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 302.23 RAL/M (Browse shelf(Opens below)) | Available | P17341 |
PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World
There are no comments on this title.