Mass communication / (Record no. 162454)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781604266009 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | RAL/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hanson, Ralph E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Mass communication / |
| Sub title | living in a media world |
| Statement of responsibility, etc. | Ralph E. Hanson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Washington, DC : |
| Name of publisher, distributor, etc. | CQ Press, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 660 p. : |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE: INTRODUCTION TO THE MEDIALiving in a Media WorldMass Communication Effects: How Society and Media InteractThe Media Business: Consolidation, Globalization, and the Long TailPART TWO: PRINT MEDIABooks: The Birth of the Mass MediaMagazines: The Power of Words and ImagesNewspapers & the News: Reflection of a Democratic SocietyPART THREE: ELECTRONIC MEDIAAudio: Music and Talk Across MediaMovies: Mass Producing EntertainmentTelevision: Broadcast and BeyondThe Internet: Mass Communication Gets PersonalPART FOUR: STRATEGIC COMMUNICATIONAdvertising: Selling a MessagePublic Relations: Interactions, Relationships, and the NewsPART FIVE: REGULATION AND CONTROL OF THE MEDIAMedia Law: Free Speech and FairnessMedia Ethics: Truthfulness, Fairness, and Standards of DecencyGlobal Media: Communication Around the World |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23 RAL/M | P17341 | 06/02/2020 | 06/02/2020 | General Books |