Critical studies in media commercialism/ edited by Robin Andersen and Lance Strate
Material type: TextPublication details: Oxford: Oxford University press, 2000Description: 341 pISBN: 9780198742777Subject(s): Mass media -- Economic aspects | Mass media and culture | Mass media -- InfluenceDDC classification: 302.23Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 302.23 AND/C (Browse shelf(Opens below)) | Available | P14931 |
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302.23 ALI/M Media and ethnic minorities/ | 302.23 ALI/M Media Ethics and Social Change/ | 302.23 ALL/E Environmental risks and the media/ | 302.23 AND/C Critical studies in media commercialism/ | 302.23 ART/T The globalization of corporate media hegemony/ | 302.23 ART/T The globalization of corporate media hegemony/ | 302.23 ART/T The globalization of corporate media hegemony/ |
Introduction / Robin Andersen --
pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman --
pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister --
pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris
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