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Critical studies in media commercialism/ edited by Robin Andersen and Lance Strate

By: Andersen, Robin edContributor(s): Strate,Lance edMaterial type: Text

TextPublication details: Oxford: Oxford University press, 2000Description: 341 pISBN: 9780198742777Subject(s): Mass media -- Economic aspects | Mass media and culture | Mass media -- InfluenceDDC classification: 302.23

Contents:

Introduction / Robin Andersen -- pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman -- pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister -- pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23 AND/C (Browse shelf(Opens below))	Available		P14931

Total holds: 0

Introduction / Robin Andersen --
pt. I. Human Need and the Commercial Imperative. 1. Advertising at the Edge of the Apocalypse / Sut Jhally. 2. American Advertising / Marshall McLuhan. 3. The Social Effects of Commercial Television / Neil Postman --
pt. II. Conglomeration, Synergy, and Global Media. 4. The Global Media Giants / Robert W. McChesney. 5. Global Ethics in the Age of Behemoths / Anthony Smith. 6. Sold American: US News Consultants and News Issues Abroad / Craig Allen. 7. From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations / Matthew P. McAllister --
pt. III. Advertising and Culture. 8. Use Voices on UK Radio / Nancy Morris

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