Media literacy/ W. James Potter
Material type:
TextPublication details: Los Angeles: Sage, 2013Edition: 6th edDescription: 121 pISBN: 9781452206257Subject(s): Media literacy | Media literacyDDC classification: 302.23 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University General Book Section | 302.23 POT/M (Browse shelf(Opens below)) | Available | P14826 |
PART 1. INTRODUCTION Chapter 1: Living in the Message-Saturated World Chapter 2: Media Literacy Approach PART 2. AUDIENCE Chapter 3: Individual Perspective Chapter 4: Industry Perspective on Audience Chapter 5: Children as a Special Audience PART 3. INDUSTRY Chapter 6: Development of the Mass Media Industries Chapter 7: The Economic Game Chapter 8: The Current Picture PART 4. CONTENT Chapter 9: Mass Media Content and Reality Chapter 10: News Chapter 11: Entertainment Chapter 12: Advertising Chapter 13: Interactive Media PART 5. EFFECTS Chapter 14: Proactive Perspective on Media Effects Chapter 15: Broadening Our Perspective on Media Effects PART 6. CONFRONTING THE ISSUES Chapter 16: Who Owns and Controls the Mass Media?Chapter 17: Privacy Chapter 18: Piracy Chapter 19: Violence Chapter 20: Sports PART 7. THE SPRINGBOARD Chapter 21: Personal Strategy for Increasing Media Literacy Chapter 22: Helping Others Increase Media Literacy Appendix A: Profiles of the Mass Media Industries Appendix B: Examples of Mass Media Effects Appendix C: Contacts
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