Media literacy/ (Record no. 159993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00351nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452206257 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | POT/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Potter, W. James |
| 245 #0 - TITLE STATEMENT | |
| Title | Media literacy/ |
| Statement of responsibility, etc. | W. James Potter |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 121 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1. INTRODUCTION Chapter 1: Living in the Message-Saturated World Chapter 2: Media Literacy Approach PART 2. AUDIENCE Chapter 3: Individual Perspective Chapter 4: Industry Perspective on Audience Chapter 5: Children as a Special Audience PART 3. INDUSTRY Chapter 6: Development of the Mass Media Industries Chapter 7: The Economic Game Chapter 8: The Current Picture PART 4. CONTENT Chapter 9: Mass Media Content and Reality Chapter 10: News Chapter 11: Entertainment Chapter 12: Advertising Chapter 13: Interactive Media PART 5. EFFECTS Chapter 14: Proactive Perspective on Media Effects Chapter 15: Broadening Our Perspective on Media Effects PART 6. CONFRONTING THE ISSUES Chapter 16: Who Owns and Controls the Mass Media?Chapter 17: Privacy Chapter 18: Piracy Chapter 19: Violence Chapter 20: Sports PART 7. THE SPRINGBOARD Chapter 21: Personal Strategy for Increasing Media Literacy Chapter 22: Helping Others Increase Media Literacy Appendix A: Profiles of the Mass Media Industries Appendix B: Examples of Mass Media Effects Appendix C: Contacts |
| 650 ## - SUBJECT | |
| Keyword | Media literacy. |
| 650 ## - SUBJECT | |
| Keyword | Media literacy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23 POT/M | P14826 | 14/07/2018 | 14/07/2018 | General Books |