Corporate communications: convention, complexity, and critique/ Lars Thoeger Christensen, Mette Morsing and George Cheney

By: Christensen, Lars ThoegerContributor(s): Morsing, Mette | Cheney, GeorgeMaterial type: TextTextPublication details: Los Angeles: Sage, 2008Description: 251 pISBN: 9781412931021DDC classification: 302.2
Contents:
PART ONE: THE NEW CORPORAL PROJECT The Emergence of Corporate Communications Rehabilitating the Corporate "Soul" "The Scope of Integrated Communication Apprehending an Expanding Body Corporate Branding and Identity The Body Is Marked Corporate Reputation and Stakeholder Communication The Body in the Eyes of the "Other" PART TWO: BEHIND THE CORPORAL PROJECT Justifying Corporate Communications Diagnosing the Fragile Body Corporate Communication as Control The Body is Disciplined Corporate Communication and Flexibility Towards an Agile Body Corporate Communication as Polyphony A Body with Multiple Voices
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		302.2 LAR/C (Browse shelf(Opens below)) Checked out 04/02/2021 P12804
Total holds: 0


PART ONE: THE NEW CORPORAL PROJECT

The Emergence of Corporate Communications

Rehabilitating the Corporate "Soul"

"The Scope of Integrated Communication

Apprehending an Expanding Body

Corporate Branding and Identity

The Body Is Marked

Corporate Reputation and Stakeholder Communication

The Body in the Eyes of the "Other"



PART TWO: BEHIND THE CORPORAL PROJECT

Justifying Corporate Communications

Diagnosing the Fragile Body

Corporate Communication as Control

The Body is Disciplined

Corporate Communication and Flexibility

Towards an Agile Body

Corporate Communication as Polyphony

A Body with Multiple Voices

There are no comments on this title.

to post a comment.
SIKKIM UNIVERSITY
University Portal | Contact Librarian | Library Portal

Powered by Koha