Corporate communications: convention, complexity, and critique/
Christensen, Lars Thoeger
Corporate communications: convention, complexity, and critique/ Lars Thoeger Christensen, Mette Morsing and George Cheney - Los Angeles: Sage, 2008. - 251 p.
PART ONE: THE NEW CORPORAL PROJECT
The Emergence of Corporate Communications
Rehabilitating the Corporate "Soul"
"The Scope of Integrated Communication
Apprehending an Expanding Body
Corporate Branding and Identity
The Body Is Marked
Corporate Reputation and Stakeholder Communication
The Body in the Eyes of the "Other"
PART TWO: BEHIND THE CORPORAL PROJECT
Justifying Corporate Communications
Diagnosing the Fragile Body
Corporate Communication as Control
The Body is Disciplined
Corporate Communication and Flexibility
Towards an Agile Body
Corporate Communication as Polyphony
A Body with Multiple Voices
9781412931021
302.2 / LAR/C
Corporate communications: convention, complexity, and critique/ Lars Thoeger Christensen, Mette Morsing and George Cheney - Los Angeles: Sage, 2008. - 251 p.
PART ONE: THE NEW CORPORAL PROJECT
The Emergence of Corporate Communications
Rehabilitating the Corporate "Soul"
"The Scope of Integrated Communication
Apprehending an Expanding Body
Corporate Branding and Identity
The Body Is Marked
Corporate Reputation and Stakeholder Communication
The Body in the Eyes of the "Other"
PART TWO: BEHIND THE CORPORAL PROJECT
Justifying Corporate Communications
Diagnosing the Fragile Body
Corporate Communication as Control
The Body is Disciplined
Corporate Communication and Flexibility
Towards an Agile Body
Corporate Communication as Polyphony
A Body with Multiple Voices
9781412931021
302.2 / LAR/C