Cross-media promotion/ Jonathan Hardy
Material type:
TextPublication details: New York: Peter Lang, 2010Description: xvii, 334 p. : ill. ; 23 cmISBN: 9781433101465Subject(s): Mass media--Economic aspects | Mass media--Marketing | Product placement in mass mediaDDC classification: 302.23
Contents:
Contexts. Dynamics and varieties of cross-media promotion --
Media paradigms and promotional speech --
Cross-media promotion in media industries. Commercial intertextuality: cross-promotion in entertainment media --
Cross-promotion in news media --
News international: a study of editorial cross-promotion --
Media policy and regulation. Changes in UK policy and regulation: an overview --
Convergence and cross-promotion in digital television --
Product placement --
Promotional speech and media reform. Media power: policy reform and critical media theory.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 302.23 HAR/C (Browse shelf(Opens below)) | Available | P11699 |
Total holds: 0
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| 302.23 HAL/R Representation: cultural representations and signifying practices/ | 302.23 HAN/R Representing death in the news/ | 302.23 HAR/A Audience-citizens: The media, public knowledge and interpretive practice/ | 302.23 HAR/C Cross-media promotion/ | 302.23 HAR/C Communication, cultural and media studies/ the key concepts | 302.23 HAR/C Critical political economy of the media: an introduction/ | 302.23 HAR/D Digital futures for cultural and media studies/ |
Contexts. Dynamics and varieties of cross-media promotion --
Media paradigms and promotional speech --
Cross-media promotion in media industries. Commercial intertextuality: cross-promotion in entertainment media --
Cross-promotion in news media --
News international: a study of editorial cross-promotion --
Media policy and regulation. Changes in UK policy and regulation: an overview --
Convergence and cross-promotion in digital television --
Product placement --
Promotional speech and media reform. Media power: policy reform and critical media theory.
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