Cross-media promotion/ (Record no. 156876)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00336nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781433101465 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | HAR/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Jonathan |
| 245 #0 - TITLE STATEMENT | |
| Title | Cross-media promotion/ |
| Statement of responsibility, etc. | Jonathan Hardy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Peter Lang, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 334 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contexts. Dynamics and varieties of cross-media promotion --<br/>Media paradigms and promotional speech --<br/>Cross-media promotion in media industries. Commercial intertextuality: cross-promotion in entertainment media --<br/>Cross-promotion in news media --<br/>News international: a study of editorial cross-promotion --<br/>Media policy and regulation. Changes in UK policy and regulation: an overview --<br/>Convergence and cross-promotion in digital television --<br/>Product placement --<br/>Promotional speech and media reform. Media power: policy reform and critical media theory. |
| 650 ## - SUBJECT | |
| Keyword | Mass media--Economic aspects |
| 650 ## - SUBJECT | |
| Keyword | Mass media--Marketing |
| 650 ## - SUBJECT | |
| Keyword | Product placement in mass media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23 HAR/C | P11699 | 14/07/2018 | 14/07/2018 | General Books |