Intellectual property and business: the power of intangible assets/ (Record no. 200778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351504450 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryder, Rodney D. |
| 245 #0 - TITLE STATEMENT | |
| Title | Intellectual property and business: the power of intangible assets/ |
| Statement of responsibility, etc. | Rodney D. Ryder, Ashwin Madhavan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi, India : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - DESCRIPTION | |
| Extent | 1 online resource (319 pages) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Intellectual property -- United States. |
| 650 ## - SUBJECT | |
| Keyword | Intellectual property. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madhavan, Ashwin |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/intellectual-property-and-business?bookId=2842&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2002 | e-Books |