Intellectual property and business: the power of intangible assets/
Ryder, Rodney D.
Intellectual property and business: the power of intangible assets/ Rodney D. Ryder, Ashwin Madhavan. - New Delhi, India : SAGE, 2014. - 1 online resource (319 pages)
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
9789351504450
Business and Management
Intellectual property -- United States.
Intellectual property.
Intellectual property and business: the power of intangible assets/ Rodney D. Ryder, Ashwin Madhavan. - New Delhi, India : SAGE, 2014. - 1 online resource (319 pages)
The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation.
9789351504450
Business and Management
Intellectual property -- United States.
Intellectual property.