Social sector communication in India : concepts, practices, and case studies/ (Record no. 200207)

MARC details
000 -LEADER
fixed length control field 00477nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351508137
040 ## - CATALOGING SOURCE
Transcribing agency Department of Social Science
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jethwaney, Jaishri
245 #0 - TITLE STATEMENT
Title Social sector communication in India : concepts, practices, and case studies/
Statement of responsibility, etc. Jaishri Jethwaney
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2016.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note <br/>Contents --<br/>List of Abbreviations --<br/>Preface --<br/>1 Overview of Social Sector in India --<br/>2 Social Marketing --<br/>3 Corporate Social Responsibility --<br/>4 Advocacy, Communication, and Social Mobilization --<br/>5 Grassroots Communication --<br/>6 Planning and Executing Social Communication Campaigns: C ase Studies --<br/>7 Hands-on Skills in Writing and Social Media Use --<br/>Index --<br/>About the Author.
650 ## - SUBJECT
Keyword Social Science
856 ## - ONLINE RESOURCES
url https://evidya.sagepub.in/library/social-sector-communication-in-india?bookId=3035&siteName=evidya
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type e-Books
Holdings
Home library Current library Accession number Koha item type
Central Library, Sikkim University Central Library, Sikkim University E-1431 e-Books
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