Social sector communication in India : concepts, practices, and case studies/
Jethwaney, Jaishri
Social sector communication in India : concepts, practices, and case studies/ Jaishri Jethwaney - SAGE, 2016.
Contents --
List of Abbreviations --
Preface --
1 Overview of Social Sector in India --
2 Social Marketing --
3 Corporate Social Responsibility --
4 Advocacy, Communication, and Social Mobilization --
5 Grassroots Communication --
6 Planning and Executing Social Communication Campaigns: C ase Studies --
7 Hands-on Skills in Writing and Social Media Use --
Index --
About the Author.
9789351508137
Social Science
Social sector communication in India : concepts, practices, and case studies/ Jaishri Jethwaney - SAGE, 2016.
Contents --
List of Abbreviations --
Preface --
1 Overview of Social Sector in India --
2 Social Marketing --
3 Corporate Social Responsibility --
4 Advocacy, Communication, and Social Mobilization --
5 Grassroots Communication --
6 Planning and Executing Social Communication Campaigns: C ase Studies --
7 Hands-on Skills in Writing and Social Media Use --
Index --
About the Author.
9789351508137
Social Science