Customer relationship management/ (Record no. 198751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788182204959 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | ERI/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Erickson, Thomas |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management/ |
| Statement of responsibility, etc. | Thomas Erickson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Global vision publishing house, |
| Date of publication, distribution, etc. | 2018. |
| Place of publication, distribution, etc. | New Delhi: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 325 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CMR system in public sector--<br/>CMR measurement and data analysis--<br/>Implementing CMR in emerging market--<br/>CMR planning and customer relation--<br/>CMR architecture, enterprise relationship marketing and social media technology--<br/>The CMR and customer equity--<br/>CMR in competitive market--<br/>CMR practices in Indian retail banking sector--<br/>Knowledge based customer relationship management--<br/>Case studies. |
| 650 ## - SUBJECT | |
| Keyword | Business Studies |
| 650 ## - SUBJECT | |
| Keyword | Customer relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession number | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 19/02/2020 | 1920.00 | 658.812 ERI/C | 48214 | 19/02/2020 | C1 | General Books | ||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 19/02/2020 | 1920.00 | 658.812 ERI/C | 48215 | 19/02/2020 | C2 | General Books | ||||
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 19/02/2020 | 1920.00 | 658.812 ERI/C | 48216 | 19/02/2020 | C3 | General Books |