Customer relationship management/
Erickson, Thomas
Customer relationship management/ Thomas Erickson - New Delhi: Global vision publishing house, 2018. - x, 325 p. : ill. ; 25 cm.
CMR system in public sector--
CMR measurement and data analysis--
Implementing CMR in emerging market--
CMR planning and customer relation--
CMR architecture, enterprise relationship marketing and social media technology--
The CMR and customer equity--
CMR in competitive market--
CMR practices in Indian retail banking sector--
Knowledge based customer relationship management--
Case studies.
9788182204959
Business Studies
Customer relations
658.812 / ERI/C
Customer relationship management/ Thomas Erickson - New Delhi: Global vision publishing house, 2018. - x, 325 p. : ill. ; 25 cm.
CMR system in public sector--
CMR measurement and data analysis--
Implementing CMR in emerging market--
CMR planning and customer relation--
CMR architecture, enterprise relationship marketing and social media technology--
The CMR and customer equity--
CMR in competitive market--
CMR practices in Indian retail banking sector--
Knowledge based customer relationship management--
Case studies.
9788182204959
Business Studies
Customer relations
658.812 / ERI/C