Event marketing : (Record no. 195271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01161cam a2200301 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126557622 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.456 |
| Item number | PRE/E |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Preston, Chris, |
| 245 10 - TITLE STATEMENT | |
| Title | Event marketing : |
| Sub title | how to successfully promote events, festivals, conventions, and expositions / |
| Statement of responsibility, etc. | C. A. Preston. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 300 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Title Page; Foreword --<br/>Liz Bigham; Series Editor Foreword --<br/>Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources. |
| 650 #0 - SUBJECT | |
| Keyword | Special events |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 01/05/2018 | 14 | 431.20 | 658.456 PRE/E | 46413 | 01/05/2018 | General Books |