Event marketing :
Preston, Chris,
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - 2nd ed. - Hoboken, NJ : John Wiley & Sons, c2012. - xix, 300 p. : ill. ; 25 cm.
Cover; Title Page; Foreword --
Liz Bigham; Series Editor Foreword --
Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources.
9788126557622
Special events--Marketing.
658.456 / PRE/E
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - 2nd ed. - Hoboken, NJ : John Wiley & Sons, c2012. - xix, 300 p. : ill. ; 25 cm.
Cover; Title Page; Foreword --
Liz Bigham; Series Editor Foreword --
Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources.
9788126557622
Special events--Marketing.
658.456 / PRE/E