Foundation Marketing/ (Record no. 192938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00302nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781405870344 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hill;O'Sullivan |
| 245 #0 - TITLE STATEMENT | |
| Title | Foundation Marketing/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to marketing<br/>Marketing in the real world<br/>The marketing environment<br/>Buyer behaviour<br/>Marketing research<br/>Target marketing<br/>Product<br/>New product development<br/>Price<br/>Distribution<br/>Promotion – introduction, advertising and direct marketing<br/>Promotion – selling, sales promotion and public relations<br/>International marketing<br/>Strategic marketing management – planning, organisation and control<br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=60025 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-279 | e-Books |