Foundation Marketing/
Hill;O'Sullivan
Foundation Marketing/ - Pearson,
Introduction to marketing
Marketing in the real world
The marketing environment
Buyer behaviour
Marketing research
Target marketing
Product
New product development
Price
Distribution
Promotion – introduction, advertising and direct marketing
Promotion – selling, sales promotion and public relations
International marketing
Strategic marketing management – planning, organisation and control
9781405870344
Foundation Marketing/ - Pearson,
Introduction to marketing
Marketing in the real world
The marketing environment
Buyer behaviour
Marketing research
Target marketing
Product
New product development
Price
Distribution
Promotion – introduction, advertising and direct marketing
Promotion – selling, sales promotion and public relations
International marketing
Strategic marketing management – planning, organisation and control
9781405870344