Legends in marketing: Philip Kotler/ (Record no. 186635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132105192 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing: Philip Kotler/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Venkatesh Shankar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 9 v. (xxv, 128 p.) : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | V. 1. Marketing theory and orientations --<br/>v. 2. Analytical marketing --<br/>v. 3. Creating and managing the product mix --<br/>v. 4. Improving the role and practice of marketing --<br/>v. 5. Strategic marketing --<br/>v. 6. Globalization and international marketing competition --<br/>v. 7. Marketing in the new economy --<br/>v. 8. Broadening the concept and applications of marketing --<br/>v. 9. The social and ethical side of marketing.<br/><br/>1. marketing mix decision for new products --<br/>2. Phasing out weak products --<br/>3. Competitive strategies for new product marketing over the life cycle --<br/>4. Targeting prospects for a new product (with Gerald Zaltman) --<br/>5. Harvesting strategies for weak products --<br/>6. Design : a powerful but neglected strategic tool (with G. Alexander Rath) --<br/>7. Strategic marketing for new programs (rith Karen F.A. Fox) --<br/>8. Flawed products : consumer responses and marketer strategies (with Murali K. Mantrala) --<br/>9. Managing brand, product, and business deletions and managing the market environment : Phil Kotler, a thought leader ahead of his times / Rajan Varadarajan --<br/>10. Phil Kotler and "Lead-R" relevance : not jumping on the Bandwagon but shaping its direction / Satish Jayachandran --<br/>11. Phil Kotler's early work on new product decisions / Barry L. Bayus. |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shankar, Venkatesh, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.3 | 658.8 SHE/L | P41649 | 23/09/2022 | Reference Books |