Legends in marketing. Yoram (Jerry) Wind/ (Record no. 186625)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing. Yoram (Jerry) Wind/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Robert J. Thomas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 8 v. (325 p.) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Volume 1. Organizational Buying Behavior --<br/>Volume 2. Consumer Behavior --<br/>Volume 3. Product and New Product Management --<br/>Volume 4. Marketing Strategy --<br/>Volume 5. Market Segmentation --<br/>Volume 6. Global Marketing --<br/>Volume 7. Marketing Research and Modeling --<br/>Volume 8. The Future of Marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume 1: Organizational Buying Behavior <br/>Volume Introduction: Yoram (Jerry) Wind-Building the Foundation of Organizational Buying Behavior - Robert J. Thomas Organizational Buying Processes<br/>The Determinants of Industrial Buyer's Behavior<br/>A General Model for Understanding Organizational Buying Behavior (with Frederick E. Webster, Jr.)<br/>Emerging Models of Organizational Buying Processes (with Francesco M. Nicosia) <br/>Drivers of Organizational Buying BehaviorIndustrial Source Loyalty<br/>A Reward-Balance Model of Buying Behavior in OrganizationsIndustrial Buying as Organizational Behavior: A Guideline for Research Strategy (with Frederick E. Webster, Jr.) <br/>The Organizational Buying Center<br/>Organizational Buying Center: A Research Agenda<br/>The Boundaries of Buying Decision Centers<br/>The Linking Pin Role in Organizational Buying Centers (with Thomas S. Robertson) Industrial Market Segmentation<br/>Industrial Market Segmentation (with Richard Cardozo)Industrial Market Segmentation under Conditions of Intra-Organizational Heterogeneity<br/>Industrial Market Segmentation Under Conditions of Intra-Organizational Heterogeneity<br/>Segmenting Industrial Markets (with Robert J. Thomas) Creative Insights on Markets of Organizations<br/>Market-Based Guidelines for Design of Industrial Products (with John F. Grashof and Joel D. Goldhar)<br/>Organizational Psychographics and Innovativeness (with Thomas S. Robertson)<br/>Organizational Cosmopolitanism and Innovativeness (with Thomas S. Robertson) <br/>Evolving Futures in Organizational Buying Behavior<br/>On the Study of Industrial Buying Behavior: Current Practices and Future Trends (with Frederick E. Webster, Jr.)Blurring the Lines: Is There a Need to Rethink Industrial Marketing?Organizational Buying Behavior in an Interdependent World (with Robert J. Thomas) <br/>Perspectives of Other Scholars<br/>The Influence of Jerry Wind on Organizational Buying Behavior - Wesley J. Johnston<br/>Perspectives on Yoram Wind's Contributions to Organizational Buying Behavior - Arch G. Woodside<br/>Organizational Buying Behavior: Where We Have Been and Where We Need to Go - Robert E. Spekman<br/>ROBERT J. THOMAS INTERVIEWS YORAM 'JERRY' WINDA Conversation with Yoram 'Jerry' Wind |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Robert J., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.1 | 658.8 SHE/L | P41639 | 23/09/2022 | Reference Books |