Legends in marketing. Yoram (Jerry) Wind/
Legends in marketing. Yoram (Jerry) Wind/
series editor, Jagdish N. Sheth ; volume editor, Robert J. Thomas.
- New Delhi: Sage, 2014.
- 8 v. (325 p.) : ill. ; 25 cm.
- (Legends in marketing) .
Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.
Volume 1: Organizational Buying Behavior
Volume Introduction: Yoram (Jerry) Wind-Building the Foundation of Organizational Buying Behavior - Robert J. Thomas Organizational Buying Processes
The Determinants of Industrial Buyer's Behavior
A General Model for Understanding Organizational Buying Behavior (with Frederick E. Webster, Jr.)
Emerging Models of Organizational Buying Processes (with Francesco M. Nicosia)
Drivers of Organizational Buying BehaviorIndustrial Source Loyalty
A Reward-Balance Model of Buying Behavior in OrganizationsIndustrial Buying as Organizational Behavior: A Guideline for Research Strategy (with Frederick E. Webster, Jr.)
The Organizational Buying Center
Organizational Buying Center: A Research Agenda
The Boundaries of Buying Decision Centers
The Linking Pin Role in Organizational Buying Centers (with Thomas S. Robertson) Industrial Market Segmentation
Industrial Market Segmentation (with Richard Cardozo)Industrial Market Segmentation under Conditions of Intra-Organizational Heterogeneity
Industrial Market Segmentation Under Conditions of Intra-Organizational Heterogeneity
Segmenting Industrial Markets (with Robert J. Thomas) Creative Insights on Markets of Organizations
Market-Based Guidelines for Design of Industrial Products (with John F. Grashof and Joel D. Goldhar)
Organizational Psychographics and Innovativeness (with Thomas S. Robertson)
Organizational Cosmopolitanism and Innovativeness (with Thomas S. Robertson)
Evolving Futures in Organizational Buying Behavior
On the Study of Industrial Buying Behavior: Current Practices and Future Trends (with Frederick E. Webster, Jr.)Blurring the Lines: Is There a Need to Rethink Industrial Marketing?Organizational Buying Behavior in an Interdependent World (with Robert J. Thomas)
Perspectives of Other Scholars
The Influence of Jerry Wind on Organizational Buying Behavior - Wesley J. Johnston
Perspectives on Yoram Wind's Contributions to Organizational Buying Behavior - Arch G. Woodside
Organizational Buying Behavior: Where We Have Been and Where We Need to Go - Robert E. Spekman
ROBERT J. THOMAS INTERVIEWS YORAM 'JERRY' WINDA Conversation with Yoram 'Jerry' Wind
9788132110033
Consumer behavior
Marketing
Marketing research
658.8 / SHE/L
Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.
Volume 1: Organizational Buying Behavior
Volume Introduction: Yoram (Jerry) Wind-Building the Foundation of Organizational Buying Behavior - Robert J. Thomas Organizational Buying Processes
The Determinants of Industrial Buyer's Behavior
A General Model for Understanding Organizational Buying Behavior (with Frederick E. Webster, Jr.)
Emerging Models of Organizational Buying Processes (with Francesco M. Nicosia)
Drivers of Organizational Buying BehaviorIndustrial Source Loyalty
A Reward-Balance Model of Buying Behavior in OrganizationsIndustrial Buying as Organizational Behavior: A Guideline for Research Strategy (with Frederick E. Webster, Jr.)
The Organizational Buying Center
Organizational Buying Center: A Research Agenda
The Boundaries of Buying Decision Centers
The Linking Pin Role in Organizational Buying Centers (with Thomas S. Robertson) Industrial Market Segmentation
Industrial Market Segmentation (with Richard Cardozo)Industrial Market Segmentation under Conditions of Intra-Organizational Heterogeneity
Industrial Market Segmentation Under Conditions of Intra-Organizational Heterogeneity
Segmenting Industrial Markets (with Robert J. Thomas) Creative Insights on Markets of Organizations
Market-Based Guidelines for Design of Industrial Products (with John F. Grashof and Joel D. Goldhar)
Organizational Psychographics and Innovativeness (with Thomas S. Robertson)
Organizational Cosmopolitanism and Innovativeness (with Thomas S. Robertson)
Evolving Futures in Organizational Buying Behavior
On the Study of Industrial Buying Behavior: Current Practices and Future Trends (with Frederick E. Webster, Jr.)Blurring the Lines: Is There a Need to Rethink Industrial Marketing?Organizational Buying Behavior in an Interdependent World (with Robert J. Thomas)
Perspectives of Other Scholars
The Influence of Jerry Wind on Organizational Buying Behavior - Wesley J. Johnston
Perspectives on Yoram Wind's Contributions to Organizational Buying Behavior - Arch G. Woodside
Organizational Buying Behavior: Where We Have Been and Where We Need to Go - Robert E. Spekman
ROBERT J. THOMAS INTERVIEWS YORAM 'JERRY' WINDA Conversation with Yoram 'Jerry' Wind
9788132110033
Consumer behavior
Marketing
Marketing research
658.8 / SHE/L