Advertising and new media / (Record no. 1865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01332cam a22002894a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415430340 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415430348 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415430357 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415430356 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203935521 (ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0203935527 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 959.134 |
| Item number | SPU/A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Spurgeon, Christina |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and new media / |
| Statement of responsibility, etc. | Christina Spurgeon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London; |
| -- | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135 p.; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 Advertising and the new media of mass conversation<br/>2 From the ’Long Tail’ to ’Madison and Vine’: trends in<br/>advertising and new media<br/>3 Integrating interactivity: globalization and the gendering<br/>of creative advertising<br/>4 Mobilizing the local: advertising and cell phone industries<br/>in China<br/>5 From conversation to registration: regulating<br/>advertising and new media<br/>6 The future of advertising-funded media |
| 650 #0 - SUBJECT | |
| Keyword | Internet advertising. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising. |
| 650 #0 - SUBJECT | |
| Keyword | Advertising |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECT | |
| Keyword | Mass media. |
| 650 #0 - SUBJECT | |
| Keyword | Mass media and business. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 01/06/2016 | 959.134 SPU/A | P25914 | 01/06/2016 | General Books |