Advertising and new media /
Spurgeon, Christina
Advertising and new media / Christina Spurgeon - London; New York: Routledge, 2008. - 135 p.; 24 cm.
Includes bibliography and index.
1 Advertising and the new media of mass conversation
2 From the ’Long Tail’ to ’Madison and Vine’: trends in
advertising and new media
3 Integrating interactivity: globalization and the gendering
of creative advertising
4 Mobilizing the local: advertising and cell phone industries
in China
5 From conversation to registration: regulating
advertising and new media
6 The future of advertising-funded media
9780415430340 (hardback : alk. paper) 0415430348 (hardback : alk. paper) 9780415430357 (pbk. : alk. paper) 0415430356 (pbk. : alk. paper) 9780203935521 (ebook) 0203935527 (ebook)
Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.
959.134 / SPU/A
Advertising and new media / Christina Spurgeon - London; New York: Routledge, 2008. - 135 p.; 24 cm.
Includes bibliography and index.
1 Advertising and the new media of mass conversation
2 From the ’Long Tail’ to ’Madison and Vine’: trends in
advertising and new media
3 Integrating interactivity: globalization and the gendering
of creative advertising
4 Mobilizing the local: advertising and cell phone industries
in China
5 From conversation to registration: regulating
advertising and new media
6 The future of advertising-funded media
9780415430340 (hardback : alk. paper) 0415430348 (hardback : alk. paper) 9780415430357 (pbk. : alk. paper) 0415430356 (pbk. : alk. paper) 9780203935521 (ebook) 0203935527 (ebook)
Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.
959.134 / SPU/A