Marketing for hospitality and tourism/ (Record no. 184054)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00389nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518278 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism/ |
| Statement of responsibility, etc. | Philip Kotler,John T. Bowen,James C. Makens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 628p. : |
| Other physical details | ill. ; |
| Dimensions | 26cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Introduction<br/>2.Services characteristics of hospitality and tourism marketing<br/>3.The marketing environment<br/>4.The role of marketing in strategic planning<br/>5.Marketing information system and marketing research<br/>6.Consumer markets and consumer buying behaviour<br/>7.Organizational buyer behaviour of group market<br/>8.Market segmentation,targeting,and positioning<br/>9.Designing and managing products<br/>10.Internal marketing<br/>11.Pricing products<br/>12.Distribution channels<br/>13.Promoting products I<br/>14.Promoting products II<br/>15.Professional sales<br/>16.Direct and online marketing<br/>17.Destination marketing<br/>18.Next year's marketing plan |
| 650 ## - SUBJECT | |
| Keyword | Hospitality industry -- Marketing. |
| 650 ## - SUBJECT | |
| Keyword | Tourism -- Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 657.940688 KOT/M | P39066 | 29/08/2016 | General Books |