Marketing for hospitality and tourism/
Kotler, Philip
Marketing for hospitality and tourism/ Philip Kotler,John T. Bowen,James C. Makens - 6th. ed. - New Delhi : Pearson, 2014. - 628p. : ill. ; 26cm.
Includes index.
1.Introduction
2.Services characteristics of hospitality and tourism marketing
3.The marketing environment
4.The role of marketing in strategic planning
5.Marketing information system and marketing research
6.Consumer markets and consumer buying behaviour
7.Organizational buyer behaviour of group market
8.Market segmentation,targeting,and positioning
9.Designing and managing products
10.Internal marketing
11.Pricing products
12.Distribution channels
13.Promoting products I
14.Promoting products II
15.Professional sales
16.Direct and online marketing
17.Destination marketing
18.Next year's marketing plan
9789332518278
Hospitality industry -- Marketing.
Tourism -- Marketing.
647.940688 / KOT/M
Marketing for hospitality and tourism/ Philip Kotler,John T. Bowen,James C. Makens - 6th. ed. - New Delhi : Pearson, 2014. - 628p. : ill. ; 26cm.
Includes index.
1.Introduction
2.Services characteristics of hospitality and tourism marketing
3.The marketing environment
4.The role of marketing in strategic planning
5.Marketing information system and marketing research
6.Consumer markets and consumer buying behaviour
7.Organizational buyer behaviour of group market
8.Market segmentation,targeting,and positioning
9.Designing and managing products
10.Internal marketing
11.Pricing products
12.Distribution channels
13.Promoting products I
14.Promoting products II
15.Professional sales
16.Direct and online marketing
17.Destination marketing
18.Next year's marketing plan
9789332518278
Hospitality industry -- Marketing.
Tourism -- Marketing.
647.940688 / KOT/M