Entrepreneurship & small business management/ (Record no. 176300)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00385nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780135030318 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.002 |
| Item number | MAR/E |
| 245 #0 - TITLE STATEMENT | |
| Title | Entrepreneurship & small business management/ |
| Statement of responsibility, etc. | Mariotti, Steve |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 702 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit 1 Entrepreneurial pathways --<br/>Entrepreneurs recognize opportunities --<br/>Franchising --<br/>Finding opportunity in an existing business --<br/>The business plan : road map to success --<br/>Unit 1 Case study: fastsigns --<br/>Unit 2 Who are your customers?. Creating business from opportunity --<br/>Exploring your market --<br/>Unit 2 Case study: Nicole Miller Ltd.. Unit 3 Integrated marketing --<br/>Developing the right marketing mix and plan --<br/>Pricing and credit strategies --<br/>Integrated marketing communications --<br/>Marketing globally --<br/>Smart selling and effective customer service --<br/>Unit 3 Case study: done galleries --<br/>Unit 4 Finding, securing, and managing financial resources --<br/>Understanding and managing start-up, fixed, and variable costs --<br/>Using financial statements to guide a business --<br/>Cash flow and taxes --<br/>Financing strategy : debt, equity, or both?. Unit 4 Case study: bridgecreek --<br/>Unit 5 Operating a small business effectively --<br/>Addressing legal issues and managing risk --<br/>Operating for success --<br/>Location, facilities, and layout --<br/>Human resources and management --<br/>Unit 5 Case study: mo's chowder --<br/>Unit 6 Leadership, ethics, and exits --<br/>Leadership and ethical practices --<br/>Franchising, licensing, and harvesting : cashing in the brand --<br/>Unit 6 Case study: avocent. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AC Sinha Collection |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.002 MAR/E | P31300 | 09/08/2018 | 09/08/2018 | General Books |