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Entrepreneurship & small business management/ Mariotti, Steve - 1st ed. - Boston: Prentice Hall, 2012. - 702 p.

Unit 1 Entrepreneurial pathways --
Entrepreneurs recognize opportunities --
Franchising --
Finding opportunity in an existing business --
The business plan : road map to success --
Unit 1 Case study: fastsigns --
Unit 2 Who are your customers?. Creating business from opportunity --
Exploring your market --
Unit 2 Case study: Nicole Miller Ltd.. Unit 3 Integrated marketing --
Developing the right marketing mix and plan --
Pricing and credit strategies --
Integrated marketing communications --
Marketing globally --
Smart selling and effective customer service --
Unit 3 Case study: done galleries --
Unit 4 Finding, securing, and managing financial resources --
Understanding and managing start-up, fixed, and variable costs --
Using financial statements to guide a business --
Cash flow and taxes --
Financing strategy : debt, equity, or both?. Unit 4 Case study: bridgecreek --
Unit 5 Operating a small business effectively --
Addressing legal issues and managing risk --
Operating for success --
Location, facilities, and layout --
Human resources and management --
Unit 5 Case study: mo's chowder --
Unit 6 Leadership, ethics, and exits --
Leadership and ethical practices --
Franchising, licensing, and harvesting : cashing in the brand --
Unit 6 Case study: avocent.

ISBN: 9780135030318

Dewey Class. No.: 658.002 / MAR/E