Marketing management/ (Record no. 176094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132104711 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | VEN/M |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management/ |
| Sub title | a decision-making approach |
| Statement of responsibility, etc. | Venugopa,.Pingal |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 st.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi, India: |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 245 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface Introduction I: UNDERSTANDING THE BASICS Needs, wants and Need Hierarchy Marketing Product II: UNDERSTANDING THE MARKET Marketing Environment SWOT Analysis Purchase Process Competitive Advantage: Building Entry Barriers III: THE DECISION-MAKING Segmenting and Targeting Positioning Marketing Planning Process Appendices References Index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AC Sinha Collection |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 VEN/M | P31093 | 09/09/2019 | 09/09/2019 | General Books |