Marketing management/
Marketing management/ a decision-making approach
Venugopa,.Pingal
- 1 st.ed.
- New Delhi, India: Response Books, 2010.
- xvii, 245 p.
Preface Introduction I: UNDERSTANDING THE BASICS Needs, wants and Need Hierarchy Marketing Product II: UNDERSTANDING THE MARKET Marketing Environment SWOT Analysis Purchase Process Competitive Advantage: Building Entry Barriers III: THE DECISION-MAKING Segmenting and Targeting Positioning Marketing Planning Process Appendices References Index
9788132104711
658.8 / VEN/M
Preface Introduction I: UNDERSTANDING THE BASICS Needs, wants and Need Hierarchy Marketing Product II: UNDERSTANDING THE MARKET Marketing Environment SWOT Analysis Purchase Process Competitive Advantage: Building Entry Barriers III: THE DECISION-MAKING Segmenting and Targeting Positioning Marketing Planning Process Appendices References Index
9788132104711
658.8 / VEN/M