Becoming a Public Relations Writer/ (Record no. 176024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00432nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415893428 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | SMI/B |
| 245 #0 - TITLE STATEMENT | |
| Title | Becoming a Public Relations Writer/ |
| Sub title | a writing workbook for emerging and established media |
| Statement of responsibility, etc. | Smith, Ronald D. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 413 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Principles of Effective Writing * Writing ... And What It Means to You * Effective Writing * Persuasive and Ethical Communication * The Writing Process Wrap-Up for Part One Part Two: Public Relations Writing for Journalistic Media * News and Public Relations * Fact Sheet and Advisory * News Writing Style * Print News Release * Broadcast News Release * Multimedia and Social Media Release * Organizational Feature * Advocacy and Opinion Wrap-Up for Part Two Part Three: Public Relations Writing for Organizational Media * Newsletter and Corporate Report * Website, Blog, and Wiki * Flier and Brochure * Direct Mail and Online Appeal * Public Relations Advertising * Speechwriting Wrap-Up for Part Three Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing Bibliography Glossary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AC Sinha Collection |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.2 SMI/B | P31022 | 29/08/2016 | General Books |