Becoming a Public Relations Writer/
Becoming a Public Relations Writer/ a writing workbook for emerging and established media
Smith, Ronald D.
- 4th ed.
- New York: Routledge, 2012.
- xvi, 413 p.
Part One: Principles of Effective Writing * Writing ... And What It Means to You * Effective Writing * Persuasive and Ethical Communication * The Writing Process Wrap-Up for Part One Part Two: Public Relations Writing for Journalistic Media * News and Public Relations * Fact Sheet and Advisory * News Writing Style * Print News Release * Broadcast News Release * Multimedia and Social Media Release * Organizational Feature * Advocacy and Opinion Wrap-Up for Part Two Part Three: Public Relations Writing for Organizational Media * Newsletter and Corporate Report * Website, Blog, and Wiki * Flier and Brochure * Direct Mail and Online Appeal * Public Relations Advertising * Speechwriting Wrap-Up for Part Three Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing Bibliography Glossary
9780415893428
659.2 / SMI/B
Part One: Principles of Effective Writing * Writing ... And What It Means to You * Effective Writing * Persuasive and Ethical Communication * The Writing Process Wrap-Up for Part One Part Two: Public Relations Writing for Journalistic Media * News and Public Relations * Fact Sheet and Advisory * News Writing Style * Print News Release * Broadcast News Release * Multimedia and Social Media Release * Organizational Feature * Advocacy and Opinion Wrap-Up for Part Two Part Three: Public Relations Writing for Organizational Media * Newsletter and Corporate Report * Website, Blog, and Wiki * Flier and Brochure * Direct Mail and Online Appeal * Public Relations Advertising * Speechwriting Wrap-Up for Part Three Appendix A: Common Sense Stylebook for Public Relations Writers Appendix B: Copy Editing Bibliography Glossary
9780415893428
659.2 / SMI/B