MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02702cam a2200373 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415428033 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415428033 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
THE/P |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Theaker, Alison. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The public relations handbook/ |
| Statement of responsibility, etc. |
Alison Theaker. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London; |
| -- |
New York: |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 418 p.: |
| Other physical details |
ill.; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES |
|---|
| Title |
Media practice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [385]-407) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
The context of public relations. |
| -- |
What is public relations?/ |
| Statement of responsibility |
Johanna Fawkes -- |
| Title |
Public relations and communications/ |
| Statement of responsibility |
Johanna Fawkes -- |
| Title |
Public relations, politics and the media/ |
| Statement of responsibility |
Emma Wood, Ian Somerville -- |
| Title |
Public relations and management/ |
| Statement of responsibility |
Anne Gregory -- |
| Title |
Professionalism and regulation -- |
| -- |
Strategic public relations. |
| -- |
Public relations and corporate communication / |
| Statement of responsibility |
Emma Wood, Ian Somerville -- |
| Title |
Public relations and corporate identity/ |
| Statement of responsibility |
Emma Wood, Ian Somerville -- |
| Title |
Public affairs and issues management -- |
| -- |
Business ethics, public relations and corporate social responsibility/ |
| Statement of responsibility |
Emma Wood, Ian Somerville -- |
| Title |
Research and evaluation : measuring the unmeasurable? -- |
| -- |
Coping with culture : global public relations -- |
| -- |
Stakeholder public relations. |
| -- |
Media relations/ |
| Statement of responsibility |
John Hitchins -- |
| Title |
Internal communications -- |
| -- |
Corporate social responsibility in action : corporate community involvement and cause-related marketing -- |
| -- |
An introduction to financial public relations/ |
| Statement of responsibility |
Keeley Clarke -- |
| Title |
Public sector public relations -- |
| -- |
Consumer public relations -- |
| -- |
Business-to-business public relations -- |
| -- |
Not-for-profit public relations / |
| Statement of responsibility |
Peter Brill, Cinzia Marrocco -- |
| Title |
Using new technology effectively in public relations -- |
| -- |
Shaping the future. |
| -- |
Future challenges for PR. |
| 650 #0 - SUBJECT |
|---|
| Keyword |
Corporations |
| General subdivision |
Public relations. |
| 650 #0 - SUBJECT |
|---|
| Keyword |
Entreprises -- Relations publiques. |
| 650 #0 - SUBJECT |
|---|
| Keyword |
BUSINESS & ECONOMICS -- Public Relations. |
| 650 #0 - SUBJECT |
|---|
| Keyword |
Strategische planning. |
| 650 #0 - SUBJECT |
|---|
| Keyword |
Public relations. |
| 650 #0 - SUBJECT |
|---|
| Keyword |
Communicatie. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference Books |
