The public relations handbook/
Theaker, Alison.
The public relations handbook/ Alison Theaker. - 3rd ed. - London; New York: Routledge, 2008. - x, 418 p.: ill.; 24 cm. - Media practice .
Includes bibliographical references (p. [385]-407) and index.
The context of public relations. What is public relations?/ Public relations and communications/ Public relations, politics and the media/ Public relations and management/ Professionalism and regulation -- Strategic public relations. Public relations and corporate communication / Public relations and corporate identity/ Public affairs and issues management -- Business ethics, public relations and corporate social responsibility/ Research and evaluation : measuring the unmeasurable? -- Coping with culture : global public relations -- Stakeholder public relations. Media relations/ Internal communications -- Corporate social responsibility in action : corporate community involvement and cause-related marketing -- An introduction to financial public relations/ Public sector public relations -- Consumer public relations -- Business-to-business public relations -- Not-for-profit public relations / Using new technology effectively in public relations -- Shaping the future. Future challenges for PR. Johanna Fawkes -- Johanna Fawkes -- Emma Wood, Ian Somerville -- Anne Gregory -- Emma Wood, Ian Somerville -- Emma Wood, Ian Somerville -- Emma Wood, Ian Somerville -- John Hitchins -- Keeley Clarke -- Peter Brill, Cinzia Marrocco --
9780415428033 0415428033
Corporations--Public relations.
Entreprises -- Relations publiques.
BUSINESS & ECONOMICS -- Public Relations.
Strategische planning.
Public relations.
Communicatie.
659.2 / THE/P
The public relations handbook/ Alison Theaker. - 3rd ed. - London; New York: Routledge, 2008. - x, 418 p.: ill.; 24 cm. - Media practice .
Includes bibliographical references (p. [385]-407) and index.
The context of public relations. What is public relations?/ Public relations and communications/ Public relations, politics and the media/ Public relations and management/ Professionalism and regulation -- Strategic public relations. Public relations and corporate communication / Public relations and corporate identity/ Public affairs and issues management -- Business ethics, public relations and corporate social responsibility/ Research and evaluation : measuring the unmeasurable? -- Coping with culture : global public relations -- Stakeholder public relations. Media relations/ Internal communications -- Corporate social responsibility in action : corporate community involvement and cause-related marketing -- An introduction to financial public relations/ Public sector public relations -- Consumer public relations -- Business-to-business public relations -- Not-for-profit public relations / Using new technology effectively in public relations -- Shaping the future. Future challenges for PR. Johanna Fawkes -- Johanna Fawkes -- Emma Wood, Ian Somerville -- Anne Gregory -- Emma Wood, Ian Somerville -- Emma Wood, Ian Somerville -- Emma Wood, Ian Somerville -- John Hitchins -- Keeley Clarke -- Peter Brill, Cinzia Marrocco --
9780415428033 0415428033
Corporations--Public relations.
Entreprises -- Relations publiques.
BUSINESS & ECONOMICS -- Public Relations.
Strategische planning.
Public relations.
Communicatie.
659.2 / THE/P