Strategic Management and Competitive Advantage-Concepts and Cases

Barney, Jay B

Strategic Management and Competitive Advantage-Concepts and Cases - New York: PHI Learning Private Limited, 2015. - 395p.

PART I: THE TOOLS OF STRATEGIC ANALYSIS 1. What is Strategy and the Strategic Management Process? 2. Evaluating a Firm's External Environment 3. Evaluating a Firm's Internal Capabilities END-OF-PART I: CASES PC 1-1 PART II: BUSINESS-LEVEL STRATEGIES 4. Cost Leadership 5. Product Differentiation 6. Flexibility and Real Options 7. Collusion END-OF-PART II: CASES PC 2-1 PART III: CORPORATE STRATEGIES 8. Vertical Integration 9. Corporate Diversification 10. Organizing to Implement Corporate Diversification 11. Strategic Alliances 12. Mergers and Acquisitions END-OF-PART III: PC 3-1 Appendix: Analyzing Cases and Preparing for Class Discussions Glossary Company

9781292060088


Strategic planning.
Industrial management.
Business planning.

658.4012 / BAR/S
SIKKIM UNIVERSITY
University Portal | Contact Librarian | Library Portal

Powered by Koha