Fundraising Management : analysis, planning and practice/
Sargeant,Adrian
Fundraising Management : analysis, planning and practice/ Adrian Sargeant and Elaine Jay - 3th ed. - New York: Routledge, 2014. - xvi, 439p. 24cm.
1 The history and development of fundraising practice
2 Fundraising planning : the fundraising audit
3 Marketing research for fundraising
4 Understanding giving
5 Strategic planning : the fundraising plan
6 Fundraising reporting
7 Donor recruitment
8 Donor development
9 Major gift fundraising
10 Legacies and in memoriam giving
11 Community fundraising
12 Corporate fundraising
13 Trust and foundation fundraising
14 Digital communications
15 Fundraising in social media
16 Managing fundraising teams
17 Fundraising team dynamics
18 Leading fundraising teams
19 Legal and ethical aspects of fundraising management.
9780415831581
Fund raising--Management
658.15224 / SAR/F
Fundraising Management : analysis, planning and practice/ Adrian Sargeant and Elaine Jay - 3th ed. - New York: Routledge, 2014. - xvi, 439p. 24cm.
1 The history and development of fundraising practice
2 Fundraising planning : the fundraising audit
3 Marketing research for fundraising
4 Understanding giving
5 Strategic planning : the fundraising plan
6 Fundraising reporting
7 Donor recruitment
8 Donor development
9 Major gift fundraising
10 Legacies and in memoriam giving
11 Community fundraising
12 Corporate fundraising
13 Trust and foundation fundraising
14 Digital communications
15 Fundraising in social media
16 Managing fundraising teams
17 Fundraising team dynamics
18 Leading fundraising teams
19 Legal and ethical aspects of fundraising management.
9780415831581
Fund raising--Management
658.15224 / SAR/F