Data-driven public relations research: 21st century practices and applications / Jim Eggensperger, Natalie Redcross.

By:

Eggensperger, Jim

Material type:

TextPublication details: New York: Routledge, 2019.Description: 204 p. PBISBN:

9781138717077 (pbk.)

Subject(s):

DDC classification:

659.2072 EGG/D

Contents:

Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Library, Sikkim University				659.2072 EGG/D (Browse shelf(Opens below))					Available			47462

Total holds: 0

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