Consumer behaviour: application in marketing/

By:

East,Robert

Material type:

TextPublication details: Los Angeles: Sage, 2009.Description: 334 p. : illISBN:

9788132103158

Subject(s):

DDC classification:

658.8342 EAS/C

Contents:

PART 1 - INTRODUCTIONChapter 1: Ideas and Explanations in Consumer Research PART 2 - CONSUMPTION PATTERNSChapter 2: Customer LoyaltyChapter 3: Brand Knowledge, Brand Equity and Brand ExtensionChapter 4: Stationary MarketsChapter 5: Market DynamicsChapter 6: Consumer Group DifferencesPART 3 - EXPLAINING DECISION-MAKINGChapter 7: Predicting and Explaining BehaviourChapter 8: Information Processing and Decision-MakingChapter 9: Consumer Satisfaction and Quality PART 4 - MARKET RESPONSEChapter 10: Consumer Response to Price and Sales PromotionsChapter 11: The Retail Context Chapter 12: Word-of-Mouth Influence Chapter 13: The Response to Advertising

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Library, Sikkim University General Book Section				658.8342 EAS/C (Browse shelf(Opens below))					Available			P42059

Total holds: 0

PART 1 - INTRODUCTIONChapter

1: Ideas and Explanations in Consumer Research

PART 2 - CONSUMPTION PATTERNSChapter

2: Customer LoyaltyChapter

3: Brand Knowledge, Brand Equity and Brand ExtensionChapter

4: Stationary MarketsChapter

5: Market DynamicsChapter

6: Consumer Group DifferencesPART

3 - EXPLAINING DECISION-MAKINGChapter

7: Predicting and Explaining BehaviourChapter

8: Information Processing and Decision-MakingChapter

9: Consumer Satisfaction and Quality

PART 4 - MARKET RESPONSEChapter

10: Consumer Response to Price and Sales PromotionsChapter

11: The Retail Context

Chapter 12: Word-of-Mouth Influence

Chapter 13: The Response to Advertising

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